Marketing Research Report Coursework Example | Topics and Well Written Essays - 2750 words

Marketing Research Report - Course move ExampleThat is a serious bang and that is the reason behind loss of skilled and experienced employees as those employees quit their jobs. Here in this look into I discussed about this problem thoroughly and some solutions I have egestn at the end. 1. ledger entry and problem definition As a manager of an IT farm I found that t here(predicate) ar s incessantlyal corporate problems a organisation faces like drop in market share, profit fall, employee turnover reduction, quality assurance issues, problem form client ends, government policies and several rules and regulations etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations. The detail of the problem is discussed below- In modern days it is common to give strategically important tasks to top direct executives and send them to foreign countries for a certain time interval. It is widely known as expatriatio n. To reduce cultural shock it is very important to make those employees aware and train for the burnish of new countries and locations. It definitely approach a large amount of money for the organisations to train its employees for a new country. At the moment work in abroad complete that employee comes back to its older location or may be in home country then that employee have some problem regarding this cultural trauma this is known as repatriation. (Nikolaeva, 2010, p.5) Objective of our look into is how handle the repatriation practices throughout the organisations efficiently. To gain external market knowledge expatriation is the legal tool. It is also helpful for the organisation when that employee after coming back to home country apply their international knowledge in the organisation. But it is proven that repatriation process is worse than expatriation process, because when an employee having problem regarding his/her own countries culture then that employee is in r eal problem. That is why in corporate culture repatriation is dangerous than expatriation. (Arman, 2009, p.1) 2. Research manner and limitations To accomplish a valuable research an authentic and generous data collection method penury to be followed. Relevant data are collected from market research, after processing those data, they can be used in various research purpose. Hidden knowledge behind the research is understood by the research results and it makes aware the researcher about the problem thoroughly (Kolb, 2008, p. 12). By the market research, researcher let down the data form very wide range of population like clients, employees, management people, logistics agents etc (McDaniel & Gates, 1995, p. 5). From several researches methodological analysis researcher can choose couple of them or only one of them. But researcher unendingly needs to keep one thing in mind that his goal of research should not ever get distracted from the previously decided path. Research methodolo gy is the most important factor of the mannikin as whole analysis is depending on this. Source is the next important part of the research. Researcher chooses what research approach is also another important factor. After that selection researcher needs to calculate how frequently primary and secondary research is need to be done and how much importance they need to give each method. After that its only remaining thing is